职位：助理教授
研究方向：市场营销，消费者信息处理, 动机与行为，消费者决策过程，社交网络与口碑
最高学历：香港中文大学市场学博士
办公电话：0755-2603 2781
办公室：汇丰大楼657
Email：tongdandan@phbs.pku.edu.cn
研究领域
市场营销，消费者信息处理, 动机与行为，消费者决策过程，社交网络与口碑
教育经历
2018.8 博士. 香港中文大学 (市场学)
2013.7 硕士. 北京大学光华管理学院 (管理学)
2011.7 学士. 北京大学光华管理学院 (市场营销)
获奖经历
最佳论文奖, 2017 年中国高校市场学研究会学术年会, 2017 年7 月
工作论文
Tong, Dandan and Robert S. Wyer, Jr., “Calling Attention to the Desirability of Good Health Can Increase the Consumption of Unhealthy Food”, revising for 3rd round review, Journal of Personality and Social Psychology.
Tong, Dandan, Robert S. Wyer, Jr., and Jianmin (Jamie) Jia, “Communication Goals in Social Networking: Effects of Emotions on Perceptions of Network Size”, ready to be submitted to Journal of Consumer Psychology.
Tong, Dandan and Robert S. Wyer, Jr., “Effects of Categorization Breadth and Consumer Goal on Choice Satisfaction: When Category Labels Are Used as Categorical versus Attribute Information”, under 1st round review, Journal of Consumer Research.
Tong, Dandan, Robert S. Wyer, Jr., and Ying-Yi Hong, “The Effects of Temporal Orientation on Hedonic Consumption: When Temporal Events Are Interpreted as Relational versus Separate”, in preparation for Journal of Consumer Research.
Tong, Dandan and Ying-Yi Hong “Of A More Benevolent World: How Boosting Self-Perceived Attractiveness Increases Females’ Attitude toward Social Dominant Group”, working paper.
教学经历
营销管理，讲师，北京大学汇丰商学院，2018 年5 月至今
品牌管理，讲师，北京大学汇丰商学院，2017 年11 月-2018 年1 月
