职位：长聘副教授
研究方向：营销和信息技术
最高学历：市场营销学博士
办公电话：0755-2603 2021
办公室：汇丰大楼744
Email：xiaohua.zeng@phbs.pku.edu.cn
教育经历
市场营销博士，英属哥伦比亚大学
信息系统硕士，新加坡国立大学
统计学学士，中国人民大学
教学经历
副教授，北京大学汇丰商学院，2019 -至今
副教授，伦敦国王学院商学院，2017–2019
助理教授，香港城市大学商学院，2008–2017
讲师，英属哥伦比亚大学商学院，2007–2008
部分发表
Xinlei Chen, Xiaohua Zeng, Cheng Zhang (2022) "Does Concealing Gender Identity Help Women Win the Competition? An Empirical Investigation into Online Video Games", Marketing Science, forthcoming
Yue Guo, Xiaotong Li, Xiaohua Zeng (equal authorship) (2019) Platform Competition in the Sharing Economy: Understanding How Ride-Hailing Services Influence New Car Purchases, Journal of Management Information Systems, 36:4, 1043-1070.
Xiaohua Zeng, Srabana Dasgupta, Charles Weinberg (2016), "The Competitive Implications of a 'No-haggle' Pricing Strategy when Others Negotiate: Findings from a Natural Experiment", International Journal of Research in Marketing, 33, 4, 907-923.
Xiaohua Zeng, Srabana Dasgupta, Charles Weinberg (2014). “The Effects of a "No-haggle" Channel on Marketing Strategies”, International Journal of Research in Marketing, 31(4), December 2014, p. 434-443.
Xiaohua Zeng, Liyuan Wei (2013). “Social Ties and User Content Generation: Evidence from Flickr”, Information Systems Research, 24(1), p.71-87.
